Ben Goldberg, is a former food truck owner who became an expert in the food truck industry from operating his own mobile kitchen, The Frying Dutchman, for two years.

Experiencing first-hand that he needed more accessible catering opportunities, he thought to himself, ‘how great would it be if food truck businesses didn’t rely solely on street sales, but could benefit from large-scale events on a regular basis?’

But there was a one problem: on their own, food truck owners didn’t have the time or bandwidth to land catering events because it required the lengthy process of acquiring the right insurance and making their businesses marketable, all the while still running their restaurant on the frontlines.

However, with an association like NYFTA coming into play, food truck owners could focus on doing what they do best— serving up the best dishes in New York City— while at the same time, gaining an entirely new source of revenue.

The services that NYFTA provides are twofold: on one hand, they make life easier on party planners and event hosts by connecting them to hundreds of gourmet food trucks, and on the other, they support local food trucks by giving them extremely profitable, large-scale business opportunities.

Successfully filling this gap in the food truck industry is exactly what has made The New York Food Truck Association so successful.